Monday, January 25, 2010

Follow-ups

"The follow-up to a massive hit can go several ways, but the main possibilities include: 1) an almost exact simulation, a lucky strike turned into a formula or 2) the hit is used as a springboard to go deeper and weirder, with the added confidence caused by unexpected success. The results in the latter case can be explosive: just think of the Kinks' All Day and All of the Night." Jon Savage, The Guardian, 1/25/10.

Savage has a nice article today on a Soft Cell single I'd never heard before, and his description above of the creative dilemma of the second single is spot on.





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